Online Marketing, or The Hymn of Acxiom

As I’ve gotten more and more into the professional side of blogging over at Crazy Together, I’ve learned surprisingly little about advertising. Google AdSense is pretty easy to set up for your own website, but you don’t really learn much about how those ads are chosen for display on your site. I’ve actually learned more about advertising from a song by Vienna Teng called The Hymn of Acxiom.

I adore this song on its own, but its even more interesting when you learn that it is about internet marketing. [Nerdy side note, the cover of the album is a heat map of population shifts in the Metro Detroit area, where I live.] Acxiom may sound like a made-up word for the song, but Acxiom is a real company.

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